You own the marketing tech stack end-to-end: selection, implementation, integration, and the standards that govern how data flows between systems
You run the operating rhythm of the marketing team
You own the full lifecycle from anonymous visitor through closed-won, including lead scoring, MQL and PQL definitions, SLA enforcement, and the handoff to sales
You own marketing analytics, attribution methodology, and the dashboards that the executive team and the board see
You own data hygiene, privacy compliance (GDPR, CCPA, and emerging US state laws)

8+ years in marketing operations with at least 3 years in a leadership role
Experience building marketing operations from scratch or replatforming at a B2B SaaS company
Proven track record at a startup or fast-scaling growth-stage company
Track record running planning cadences, OKRs, and cross-functional program management for a marketing org
Deep fluency in HubSpot or Marketo, Salesforce, and at least one BI tool (Looker, Tableau, Sigma)
Comfort owning data quality, GDPR/CCPA compliance, and attribution debates
Experience managing budget, vendor relationships, and headcount planning alongside a marketing leader
Calm under pressure with strong opinions held loosely

Head of Marketing Operations

Key skills