Regional Communications Advisor

Role Overview

• Review content provided by internal clients and others to ensure brand alignment and accuracy.
• Offer strategic communications counsel to internal regional teams; develop, recommend and execute communications tactics to build awareness and raise the profile of Heart & Stroke.
• Protect and strengthen the brand, act as a steward of the brand and its most current messaging and positioning.
• Support regional philanthropy and national fundraising initiatives.
• Plans and executes all communications activities for the region.
• Develops/adapts and implements communications plans and strategies for the region in order to increase the profile of Heart & Stroke’s work in research, health promotion, recovery, advocacy, fundraising and partnering with medical experts and people with lived experience.
• Evaluates each situation and determines the most appropriate way(s) to communicate applying communications best practices.
• Executes the regional communications roll-out of national programs such as health reports and public awareness campaigns with an eye to local markets and needs.
• Works with internal stakeholders to ensure all regional programs are aligned with Heart & Stroke brand guidelines, including image, voice and messaging.
• Collaboratively and cooperatively supports internal teams as an expert communications advisor to develop and implement communications strategies and activities that support their goals.
• Serves as the primary relationship manager for medical experts and people with lived experience within the Western Canada region.
• Develops personal “stories” of people with lived experience, donors, healthcare providers, researchers and volunteers in the region for website content and social media.
• Tracks and monitors media calls, interviews, issues-related inquiries and coverage.

Requirements

• University or College degree in communications, public relations, marketing or business; or related technical degree and combination of equivalent extensive background with strong communications and marketing experience.
• Minimum 5-7 years related work experience, management experience in non-profit and/or healthcare industry preferred.
• Ability to align plans and activities with organizational goals and objectives and experience in advising senior decision makers.
• Experience and confidence in working with reporters, including issues management.
• Experience developing social strategies and content as part of an integrated communications plan.
• Significant experience managing public engagement programs in multi-stakeholder environments to further the mission of an organization.
• Experience with media monitoring and tracking software is required.
• Experience working with external suppliers, specifically PR professionals, event managers, writers, designers, print production, digital and social media.

Benefits

• Generous paid time-off package including vacation days, personal days, wellness days, and paid company-wide closure between December 25 and January 1.
• Competitive health, medical, dental and vision benefits.
• Life insurance and disability benefits.
• Employee assistance program (EAP).
• Defined contribution pension plan with employer matching.
• Flexible hybrid working model.
• Reimbursement for mobile phones and home office setup.
• Opportunities for professional development.