Demand Generation: Build and manage repeatable demand generation systems that ensure a steady stream of interest from our ICP.
Strategize and execute multi-channel campaigns, including events (like webinars and conferences), to ensure high visibility within target regions and topics.
Scoring Optimization: Own the definition and delivery of Sales Qualified Leads (SQLs). Develop and maintain a clean, accessible lead scoring system within HubSpot and Salesforce to ensure contacts are routed to the right campaigns and sales reps at the optimal time.
Automated Nurture: Transform our existing database into a revenue engine. Design, build, and optimize automated, highly segmented nurture sequences that provide continuous value.
Expansion & LTV Maximization: Partner with Customer Success and Sales to identify expansion opportunities within our current partner base.
Tech Stack: Leverage HubSpot, Salesforce, and Gong to execute and analyze outreach. Use Gong to analyze prospect sentiment and market objections, using those insights to refine messaging in real-time.
Data-Driven Iteration: Regularly analyze outreach data and funnel metrics to diagnose inefficiencies. You will be expected to propose and execute course corrections based on what the data shows is (or isn't) working, moving from hypothesis to execution with speed.

4+ years of experience in Sales Development (SDR/BDR) or Demand Generation, specifically within a B2B SaaS environment.
Exceptional Copywriting: A proven ability to write conversion-oriented copy that feels human, professional, and aligned with a specific brand voice.
Technical Proficiency: Experience building workflows and managing data within HubSpot and Salesforce.
Problem-Solving and Collaborative Mindset: A self-starter who doesn’t wait for a playbook; you have a track record of diagnosing funnel gaps, working collaboratively, and initiating ownership to build the 'fix.'
Data Literacy: Comfortable using data to tell a story and make decisions; experience with Gong (or similar conversation intelligence tools) is highly preferred.
AI Fluency: Demonstrated ability to leverage AI tools to accelerate research, content ideation, and initial copy drafting.
Education: 4-year college degree or equivalent professional experience.
Market Awareness: Understanding of the higher education landscape, including institutional priorities, buying cycles, and decision-maker personas.

100% remote company
5 Medical plans
all PPO plans
1 Medical plan option is 100% employer-covered (employee-only tier)
5 Dental/Vision plans
HSA, FSA, Dependent FSA options
Talkspace mental health therapy covered at no cost to the employee
Annual travel benefits to seek out-of-state care from specialists for reproductive and gender-affirming care
One Medical membership covered at no cost to the employee
Flexible PTO with a minimum requirement for employees
12 Company holidays
Company-wide 'winter break' between Christmas & New Year each year
401k benefits + Company Match
Stipend for WFH office setup
Flexible work schedule, ability to work remotely while traveling

Field Marketing Manager

Key skills