Marketing Specialist

Role Overview

• Lead pursuit strategy and planning
• Work with principals, senior staff, and other marketing team members to design, write, and produce proposals, presentations, and other marketing collateral in alignment with brand standards
• Conduct go/no-go evaluation for new pursuits in collaboration with office leaders; researches new leads
• Develop new materials as needed to support business development activities, with a critical emphasis on graphic design capabilities
• Perform multiple marketing efforts against rapid and frequent deadlines
• Learn and understand Gensler’s portfolio of work, practice areas, and capabilities; assist office business development leaders position in the local market
• Maintain marketing collateral, resources, and information systems
• Work closely with marketing team members in the region to complete special projects and elevate the quality of our efforts
• Collaborates closely with Regional PR and Marketing leadership to implement strategies and processes
• Coordinates and oversees project photography
• Manages office marketing budgets and assists office leadership with weekly reporting
• Provides accountability for office leadership to maintain pipeline data quality and pursuit budgets

Requirements

• 5+ years of professional experience in a marketing position with a design or professional services firm
• Prior experience in the AEC industry is a must
• Bachelor's degree in Architecture, Interior Design, Marketing, Graphic Design, Communications, Journalism, or Business
• Ability to lead BD conversations confidently and strategically
• Excellent written and verbal communication skills
• Creative and impactful graphic design skills, including creating effective presentations and marketing collateral
• Self-motivator with strong organizational and intra-personal skills
• Strong organizational skills to coordinate and manage multiple projects and deadlines
• Mastery of InDesign is a must
• Proficiency in Photoshop / Illustrator is required
• Knowledge of Google Slides, Keynote, and Miro are a plus
• Proficiency in Microsoft Office (Word, Excel, and PowerPoint) is required

Benefits

• Medical, dental, vision, wellness programs
• Paid holidays and paid time off
• Contributions to RRSP
• Annual bonus opportunities
• Reimbursement for professional licenses and renewals
• Tuition reimbursement for certain eligible programs