About this role

Oversee technical strategy, execution, and optimization of marketing automation platforms.
Drive operational efficiency and integration capabilities across marketing channels.
Lead a team of specialists to ensure scalable marketing processes and platform health.
Create data-driven marketing processes and manage best practices in database management.
Monitor campaign performance and conduct attribution analysis.
Maintain system health and platform governance for HubSpot and Salesforce Marketing Cloud.
Ensure alignment of marketing automation strategy with enterprise-wide goals and compliance requirements.

Bachelor’s degree in Marketing, Computer Science, Information Systems, or a related field.
7 years of experience in marketing automation, digital campaign execution, or martech systems.
Expertise in marketing automation platforms (HubSpot, Salesforce Marketing Cloud, Marketo).
Strong understanding of CRM systems, especially Salesforce.
Working knowledge of HTML, CSS, JavaScript, and marketing APIs.
Proficiency with analytics tools, attribution modeling, and marketing data visualization.
Experience managing platform integrations, API solutions, and marketing systems in highly regulated environments such as banking or financial services.

Marketing Automation Manager

Key skills