Partner closely with Demand Gen, Content Marketing, Product Marketing and Enterprise Sales to develop strategic account plans
Plan and execute events targeting decision makers and facilitate ABM workshops at target accounts
Support competitive displacement initiatives, including strategic “switching” campaigns
Partner with internal stakeholders and external agencies to execute personalized, high-touch 1:1 ABM campaigns
Translate enterprise account strategy into clear, executable marketing programs
Drive account engagement, pipeline generation, and deal acceleration across strategic enterprise opportunities
Act as a bridge between regions to close communication and execution gaps across regions
Develop and track KPIs, using cross-channel analytics to improve campaign effectiveness

7+ years of experience in enterprise marketing, Account-Based Marketing (ABM), or strategic B2B marketing roles.
Bachelor’s degree in Marketing or equivalent professional experience.
Proven track record of partnering closely with Enterprise Sales teams in a collaborative, revenue-focused environment.
Experience working with cross-functional teams in high-growth or scaling organizations.
Demonstrated ability to develop strategy and independently execute complex marketing programs end to end.

Enterprise Marketing Manager

Key skills