Developing and delivering clear, compelling written marketing content aligned with global campaigns, brand voice, governance standards, and performance metrics such as SEO, engagement, and conversion
Partnering with marketing, sales, and technical subject matter experts to translate complex concepts into customer-focused content aligned to buyer personas and journey stages
Managing content deliverables from intake through production, review, and publishing while balancing multiple priorities and deadlines
Publishing, maintaining, and updating content across marketing platforms to ensure consistency, reuse, and scalability
Driving continuous improvement of content processes, workflows, and systems to increase efficiency and quality
Mapping and optimizing end-to-end content workflows across people, tools, and processes

Bachelor’s degree in marketing, communications, journalism, technical writing, or a related field, or equivalent professional experience
4–7 years of experience in marketing, content, or writing-focused roles, preferably in B2B, industrial, or technical environments
Native-level proficiency in written and spoken English demonstrated through professional writing experience
Experience working with website content management systems and structured content workflows
Familiarity with marketing tools such as Microsoft Office, CMS platforms, CRM or marketing automation systems, and content or digital asset management tools

Senior Inbound Marketing, Content Specialist

Key skills