Defines, evolves and stewards the organization’s brand and visual identity across all channels and touchpoints;
Leads the creative and design function, ensuring a cohesive, modern and effective brand expression across digital platforms, publications, content, marketing communications and video;
Sets the creative strategy and vision for campaigns and organizational initiatives;
Owns and evolves the organization's brand identity, serving as primary authority on brand strategy, standards, and governance;
Develops and maintains design systems, templates and toolkits that enable scalable, consistent brand execution;
Collaborates with business and content strategy leaders to align brand expression with storytelling and messaging frameworks;
Partners with production operations and visual production teams to translate brand direction into executable production standards;
Establishes workflows that balance creativity, execution speed and governance;
Manages and mentors design team members while identifying and managing external vendors to augment expertise and support creative deliverables;
Works collaboratively to tell the organization’s story in a clear, crisp and compelling manner across digital, video, print and at conferences.

A minimum of fourteen (14) years of experience in brand, creative or design leadership required;
Bachelor’s degree in Fine Arts, Marketing, Visual Communication, Media Arts or relevant area of study preferred;
Minimum two (2) years supervisory experience required;
Strong background in brand systems, digital design and cross-channel creative strategy;
Experience leading and evolving design teams beyond print or traditional graphic design;
Proven ability to operate in complex, matrixed organizations;
Strong collaboration skills;
Excellent verbal and written communication skills;
Strong experience with full Adobe Creative Suite, Figma and other best-in-class design software, including AI-enabled extensions and workflows.

Director, Brand and Creative

Key skills