Serve as the Single-Threaded EaR Leader for Your Assigned Program
Act as the primary day-to-day EaR contact for all members of your assigned program team
Sit with your assigned program’s leadership team and operate as a senior embedded partner
Lead the development of integrated EaR plans and remain accountable for execution and results
Escalate conflicts as needed and ensure timely resolution
Co-own annual and quarterly planning with the program GTM leader
Translate product roadmaps and sales strategies into integrated marketing and communications plans
Identify growth opportunities and recommend the right mix of supply, demand, media, and messaging levers
Lead special initiatives ranging from program launches to enterprise pilots
Ensure the right expertise is engaged at the right time based on program priorities
Provide high-level project management across initiatives to keep work on pace
Establish clear goals, metrics, and reporting tied to business and EaR outcomes
Own impact reporting; monitor performance and recommend adjustments to improve results
Communicate progress, risks, and outcomes to program and EaR leadership

10+ years of progressive marketing and communications experience
Significant recent experience in strategic planning, go-to-market leadership, and organizational influence
Experience leading cross-program or cross-organizational strategy in complex, matrixed environments
Deep expertise in marketing and communications strategy, including product marketing and go-to-market leadership
A sharp instinct for identifying growth opportunities and knowing which levers to pull to drive measurable results
A goal
and metric-oriented mindset with experience using data and insights to guide strategy and measure impact
Demonstrated ability to lead without direct authority, earn trust across diverse stakeholders, and drive alignment through ambiguity
Experience partnering with product, sales, and senior leadership teams; demonstrating executive-level relationship building and sound judgement
Ability to manage multiple initiatives, priorities, and stakeholders simultaneously
Executive presence, including the ability to represent EaR credibly with senior program leaders, navigate complex conversations, influence decision-making, and communicate clearly and confidently
Ability to travel 4 to 7 times per year to College Board offices or on behalf of College Board business.

Senior Director – Go-to-Market Strategy, Alignment

Key skills