Senior Manager, Women’s Sports – Portfolio Innovation

Role Overview

• Architect GEICO’s Women's Sports Playbook with ownership across the vision, design, launch and execution of our Women’s Sports strategy.
• Create purpose-driven, high-impact partnerships that resonate with diverse audiences and drive measurable brand lift.
• Ensure Women’s Sports partnerships are deeply integrated across GEICO’s external marketing ecosystem and local marketing efforts, as well as its internal associate engagement strategies.
• Lead the ideation and execution for groundbreaking and high-impact, consumer-focused campaigns across Women’s Sports; shape authentic brand storytelling that elevates athletes, fans, and the brand.
• Cultivate premier partnerships by serving as the primary steward and relationship lead for key Women’s Sports sponsorships and talent agreements, ensuring that contractual obligations are met while maximizing ROI.
• Monitor the Women’s Sports ecosystem – from league expansion to new ownership models to media platforms – to proactively position GEICO ahead of the market.
• Build a multi-year portfolio innovation roadmap that balances foundation partnerships with emerging opportunities and future-forward bets. Includes anticipating rights cycles (IP/media), growth curves, and emerging technology.
• Establish clear investment guardrails, workflows, and decision frameworks to guide portfolio growth.
• Translate long-range strategy into annual planning, activation roadmaps, and budget requirements – serve as a strategic advisor to our leadership team, articulating portfolio strategy, trade-offs, and growth opportunities.
• Create a disciplined test-and-scale framework to pilot new leagues, formats, platforms, and talent – with the ability to rapidly expand what’s working.

Requirements

• 8+ years of experience across a combination of sports and experiential marketing – includes strategic and landscape expertise across both traditional and non-traditional Women’s Sports partnerships, with the ability to activate at both the local and national levels.
• Experience managing long and short-term brand/talent ambassador deals from ideation to execution.
• Proven ability to build and manage multi-year sponsorship portfolios at scale.
• Experience managing and partnering with multiple external agencies and internal cross-functional partners across sports, experiential, media, analytics and creative.
• Ability to operationalize GEICO’s sports and marketing practice – redesigning more efficient processes, workflows, and communications.
• A detail-oriented individual with the ability to work collaboratively in a fast-paced environment on multiple projects with competing deadlines.

Benefits

• Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
• Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match;
• performance and recognition-based incentives; and tuition assistance.
• Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
• Supports flexibility
• We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.