Oversee hiring and termination of sales staff at Community level including doing final interviews of candidates.
Create and oversee training process and procedures including shadowing tours and outreach efforts.
Partake in annual reviews and success plans when necessary.
Oversee sales process at each community.
Work closely with the sales team to create specific marketing plans for each community.
Evaluate sales ratios, and provide ongoing training to sales team.
Establish business development expectations and monitor the level of efficiency at each community.
Plan and partake in annual sales meetings.
Create and maintain marketing process and procedures manual for communities.
Conduct ongoing mystery shops with third party company to ensure quality control.
Oversee Regional Sales Specialist.
Communicate regularly with Executive Directors to discuss the performance of the Sales teams at each respective community.
Identify opportunities to grow, mentor and/or promote the Sales Directors.
Meet or exceed occupancy and revenue goals within your region.
Provide feedback and recommendations to upper level management to achieve and maintain excellent occupancy standards, revenue goals and best practices.

Requires a Bachelor's degree in Communications, Public Relations, Marketing, or a related field or equivalent experience.
Requires 2 years of experience working in the senior industry in a multi-site or regional sales capacity.
Experience with direct sales in Memory Care and Assisted Living.
Ability to make decisions, solve problems, and prioritize tasks and projects.
Must be highly motivated and able to work and travel independently without supervision.
Be mobile and able to perform the physical requirements of the job.
Must pass a physical and criminal record clearance prior to employment.
Must be willing and able to travel a minimum of 60% of the time.

Regional Director – Sales & Marketing

Key skills