Develop a deep understanding of our current and potential target audience.
Develop the product strategy for our B2C propositions, ensuring alignment with business objectives, consumer trends, and market needs.
Lead the creation and prioritisation of the product roadmap, balancing long-term vision with short-term deliverables.
Drive innovation across the proposition lifecycle, from ideation through to market launch and iteration.
Ensure B2C propositions meet customer expectations while delivering seamless user experiences.
Build and maintain strong relationships with key internal and external stakeholders.
Act as a thought leader within the B2C space, staying informed on consumer behaviour, market trends, and technological advancements.
Define, measure and monitor key performance metrics and KPIs, using data to guide decisions and refine product offerings.
Mentor, and develop a high-performing B2C propositions team.

Proven track record of leading B2C proposition strategies, preferably in industries such as retail, travel or other global direct-to-consumer products.
Strong experience of consumer needs, pain points, and preferences, with the ability to design propositions that meet and exceed these expectations.
Experience managing a cross-functional team and delivering consumer-focused products in a fast-paced, agile environment.
Demonstrated ability to balance strategic vision with practical execution, ensuring propositions are both customer-centric and aligned with business goals.
Excellent communication and relationship-building skills, with the ability to influence stakeholders, customers, and partners at all levels.
Strong analytical mindset, with experience using data and KPIs to inform proposition decisions and optimise customer experience.
Ability to manage competing priorities, lead complex projects, and deliver impactful propositions on time and within scope.

Head of Product Propositions – B2C, Retail

Key skills