Own and scale all paid channels: Meta, TikTok, Google, Reddit, and any other channel that earns its budget
Build and ship creatives at high volume: static, motion, UGC-style, founder-led, talking head
Design and ship landing pages with different hooks, angles, audiences, and offers
Test messaging the same way you test ads
Wire up tracking that tells the truth: pixels, server-side events (Meta CAPI, TikTok Events API), UTMs, GTM, attribution windows, post-purchase surveys
Build full-funnel strategies across prospecting, retargeting, and conversion-focused campaigns
Run structured experiments at high velocity: A/B tests on creatives, audiences, offers, and landing pages
Continuously optimize for CPA, ROAS, LTV, and payback period across every channel
Manage and allocate significant monthly ad budgets with confidence and discipline
Build clear reporting and dashboards to communicate performance and insights across channels
Stay ahead of platform changes, tracking updates, and best practices
Document learnings and create playbooks so the wins compound

5+ years of hands-on experience running paid ads at scale across at least two major channels
Proven track record managing significant budgets and driving profitable growth
Has personally produced creatives that converted: static, video, UGC
Can ship landing pages without engineering help (mostly Webflow)
Comfortable wiring up tracking end-to-end: GA4, Meta CAPI, TikTok Events API, GTM, server-side tags, UTMs
Deep understanding of paid mechanics: bidding, learning phase, creative testing, audiences, attribution
Extremely data-driven: decisions backed by numbers, not opinions
Creative-minded: knows performance comes from great creatives and clear landing pages, not just targeting
Comfortable moving fast, testing often, and iterating aggressively
Strong ownership mindset: treats the ad account like it's your own business
Experience in Shopify, SaaS, or ecommerce is a strong plus.

Full-Stack Performance Marketer, Shopify Apps

Key skills