Lead APAC developer marketing strategy across priority markets, audiences, channels, and product moments.
Build programs that improve developer awareness, education, product understanding, adoption, and advocacy.
Translate global developer launches and narratives into regionally resonant activation plans.
Partner with Developer Relations and technical stakeholders to ensure programs are credible, useful, and grounded in builder needs.
Develop repeatable regional plays across content, technical education, developer events, hackathons, builder workshops, community moments, ecosystem partnerships, and builder stories.
Support startup marketing initiatives where startup and developer audiences overlap, including technical founders, startup builders, startup ecosystem moments, founder-led proof points, and programs that create adoption with early-stage builders, while keeping the core mandate centered on developers.
Establish clear operating rhythms, prioritization, measurement, and feedback loops with global and regional partners.
Bring APAC developer insight, market nuance, and ecosystem opportunities into global planning.

10+ years of experience in developer marketing, technical marketing, product marketing for developer products, community-led technology marketing, or integrated marketing for technical platforms.
Proven track record building credible marketing programs for developer audiences.
Experience leading regional or multi-market programs across launches, education, content, events, community, and ecosystem channels.
Strong cross-functional experience with Developer Relations, Product, Product Marketing, Growth, Startups, Partnerships, and regional marketing stakeholders.
Ability to work across strategic planning and hands-on execution in fast-moving, ambiguous environments.
Strong communication, prioritization, and stakeholder management skills.
Clear understanding of how developer trust, technical usefulness, and product adoption connect.

OpenAI is an equal opportunity employer and we value thoughtful builders who bring curiosity, rigor, and care to complex work.

Developer Marketing Lead

Key skills