Sales Director – Online

Role Overview

• We are scaling from €80M to €500M+.
• You will take overall responsibility for our Performance Marketing: 5 teams, true P&L ownership and the mandate to make this area a growth engine.
• You don't wait for instructions. You analyze, decide, execute — and course-correct quickly.
• You build and lead 5 high-performance teams: Meta, SEA, CRM, Marketplace and Onsite — both line and functional leadership — and you establish a culture of excellence.
• P&L responsibility for our other owned-brand shops and the marketplace business.
• Technical and strategic ownership of the entire Online Sales & Performance Marketing area.
• You scale outcomes, not just headcount: you identify and implement AI tools and automations to eliminate manual processes and double your teams' velocity.
• You use our matrix organization not as a coordination marathon, but as a resource pool for your growth objectives.

Requirements

• Several years of leadership experience in Performance Marketing with measurable results — not theory, but proven scaling.
• You make fast decisions using micro-learnings, work hypothesis-driven and continually challenge assumptions — speed beats perfection.
• You see AI not as a gimmick but as a decisive competitive advantage (force multiplier).
• You have experience applying tech solutions to achieve operational excellence.
• You address problems as they arise — not when they escalate.
• You don't shy away from difficult conversations but always remain constructive.
• Numbers are your native language.
• You spot anomalies in dashboards before others do.
• You have proven you not only survive in complex organizations but leverage them to achieve your goals.
• You understand the connection between creative and performance — and can manage both.
• You win debates with arguments and data, not with office politics.

Benefits

• Responsible, exciting and varied tasks with plenty of scope for personal impact in a dynamic company that embraces flat hierarchies and an open, relaxed working atmosphere where everyone is on a first-name basis.
• A friendly, open team of around 340 employees across Munich, Leipzig and Albourne (UK), with several lovely office dogs at our locations.
• Flexible working hours (based on a trust-based working time model), home office options including contributions towards your home office equipment and the possibility to work from abroad for several months.
• 28 days of vacation plus the option to take up to 20 days of unpaid leave as well as special leave.
• Various internal and external development opportunities that you can choose independently according to your interests.
• Various employee discounts — for people and pets!
• Regular team, company and family & friends events.
• Relax in our social area equipped with a foosball table or challenge your colleagues on our cozy sofa area to a Mario Kart battle (or another Nintendo Switch game)!
• Our office features a high-quality, fully equipped kitchen where you can cook or bake great cakes!
• Coffee, hot chocolate, tea and a range of cold soft drinks such as water and juices, as well as fresh fruit, small snacks and a well-stocked candy drawer are available free of charge.
• EGYM Wellpass membership: with our subsidized EGYM Wellpass membership you get access to thousands of sports and wellness facilities — including gyms, swimming pools, climbing centers, yoga and Pilates studios and many other offerings.
• Access to modern AI tools: we provide modern AI tools to help you work more efficiently, generate new ideas and further develop your skills in a continuously changing digital world.
• Many more great benefits that we will be happy to present to you during the recruiting process!