About this role
Role Overview
- Develop high-converting direct response ad concepts for Meta, TikTok, and other paid channels
- Create strong angles, hooks, and messaging frameworks for a mature female audience
- Translate product benefits into emotion-driven, problem-solution ads
- Continuously generate new concepts while iterating on proven winners
- Analyze performance data (hooks, retention, CTR, CPA, ROAS)
- Identify winning creatives and patterns
- Create structured iterations to scale winners
- Write clear, actionable briefs for UGC creators and editors
- Guide creators on tone, structure, objections, and delivery
- Work closely with media buyers to align creative & performance
- Collaborate with brand and marketing teams to ensure consistency
- Deeply understand the mature women customer
- Identify key objections, desires, fears, and buying triggers
- Monitor competitors and market trends
- Turn customer feedback and reviews into ad concepts
Requirements
- Proven experience as a Creative Strategist for D2C brands
- Strong background in direct response advertising
- Deep understanding of Meta & TikTok ad creatives
- Experience scaling ads (not just launching them)
- Strong copy instincts (hooks, headlines, CTAs)
- Data-driven mindset with creative intuition
- Ability to move fast, test fast, and learn fast
Benefits
- Competitive salary
- On-time and reliable payments
- Opportunity to work with a fast-growing global e-commerce brand
- Long-term growth opportunities