Head of Data, Digital & Market Intelligence

Role Overview

• Develop and own a cohesive strategy for Data, Digital and Market Intelligence within Marketing, aligned to First Intuition’s commercial priorities and growth ambitions
• Lead horizon scanning for digital marketing and data trends
• including AI, machine learning and personalisation tools
• to identify opportunities for innovation and continuous improvement
• Act as the senior advisor to the Director of Marketing and wider leadership on data, digital and technology opportunities, risks and investment decisions
• Drive a culture of curiosity, evidence based decision-making and analytical thinking across the Marketing function
• Lead the development of marketing data capabilities, ensuring strong governance, accuracy, compliance and accessibility for decision-making
• Work with FI Insights to integrate marketing data into the data lake and evolve central tools to support robust reporting, segmentation and market intelligence
• Build frameworks for customer segmentation, behavioural insights, commercial performance analysis, customer satisfaction and journey optimisation
• Ensure insights and analytics deliver actionable recommendations that support proposition development, campaign optimisation and market prioritisation
• Maintain high standards of data integrity and statistical robustness across all marketing reporting and analysis
• Oversee marketing’s digital estate
• including websites, content management systems, analytics tools and digital marketing technologies
• to ensure effectiveness, stability and user experience excellence
• Partner closely with IT and external agencies to maintain a robust and secure infrastructure and deliver continuous improvements
• Support the evolution of digital tools to enhance personalisation, automation, learner journeys and marketing performance
• Lead digital performance reporting and insight generation to improve conversion, engagement and digital ROI
• Lead a market intelligence function that delivers true value for First Intuition
• identifying key trends, opportunities, risks and competitive dynamics to inform First Intuition’s commercial strategy
• Deliver structured market, sector and competitor insight to support decision-making by marketing and Senior Leadership
• Leverage internal and external data to produce fully rounded insight narratives that support growth, new product development and market prioritisation
• Own regular insight outputs such as dashboards, commercial reporting suites and strategic commentary
• Own all marketing technology (HubSpot marketing modules, marketing automation, analytics platforms, website CMS, integrations), ensuring tools are fit for purpose and support the needs of the business
• Lead supplier and agency relationships, contracts and budgets to maximise value and ensure strong performance
• Develop clear processes for technology utilisation, governance and best practice across marketing
• Ensure CRM and associated data flows are effectively managed, integrated and optimised for reporting and insight
• Build, lead and develop the Data, Digital & Market Intelligence team in line with growth plans
• Inspire excellence across analytics, digital practices and data-driven marketing within the wider Marketing team
• Ensure strong project management discipline across all programmes of work, delivering to time and budget

Requirements

• 5 years+ proven experience leading digital, data and/or technology functions within marketing or insight-driven environments
• Strong background in market intelligence, analytics or insight leadership, ideally in B2B and B2C settings
• Experience managing websites, digital platforms, CRM systems and outsourced providers/agencies
• Track record of developing and delivering data and digital strategies that drive commercial value
• Excellent analytical, data visualisation and storytelling skills (Excel, Power BI, dashboards etc.)
• Strong understanding of data governance, GDPR and best practice in data protection
• Ability to translate insight into clear strategic recommendations
• Strong project management skills and familiarity with agile or structured methodologies
• Strategic thinker with strong commercial curiosity
• Entrepreneurial, proactive and results oriented
• Collaborative team player who builds strong relationships across departments
• Comfortable leading through change and shaping new capabilities

Benefits

• 25 days annual leave (based on fulltime hours) PLUS bank holidays
• 3 FI Days per year
• Hybrid working available, equipment provided for homeworking
• Flexible-working positive employer with a range of family-friendly policies
• Employee Assistance Programme: 24-hour confidential access to counselling and support services
• Competitive Pension
• Private Medical Insurance
• Training and development opportunities
• Long term career prospects in a growing company
• Employee perks including a range of discounts to suit your lifestyle