About this role

Develop and execute a comprehensive digital marketing strategy aligned with long-term business goals
Oversee the end-to-end execution of integrated digital campaigns
Monitor and report on the performance of all digital marketing efforts
Lead the strategy for both organic and paid search
Manage a continuous testing environment to improve the user experience
Oversee the digital marketing budget
Design and optimize the full marketing funnel
Stay ahead of the curve by monitoring industry trends

Bachelor’s degree in Business, Marketing, or Engineering or equivalent
8+ years of experience in digital marketing (B2B/eCommerce)
Proven ability to drive measurable growth through SEO/GEO, paid search, web conversion, lifecycle, experimentation, and funnel optimization
A strong background in building and scaling lead generation funnels
Hands-on experience with A/B testing and multivariate testing tools (such as VWO)
Fluent in GA4 and Google Search Console; experienced in partnering with data teams to build reporting
Deep command of Google Ads: campaign architecture, Smart Bidding, Performance Max, Search Ads 360, and audience layering
Excellent written and verbal communication skills
Experience in Magento is a plus

Senior Digital Marketing Manager

Key skills