Lead copy development across customer marketing and brand partnership creative — including customer stories, campaign copy, co-branded activations, editorial content, digital and social, and experiential touchpoints
Shape and maintain narrative coherence across complex, multi-format programs; ensuring every piece of copy ladders up to a unified story with real emotional impact
Interview customers, distill complex business outcomes, and translate them into narratives that feel human, compelling, and strategically aligned
Act as a senior creative voice and copy lead on cross-functional teams — partnering with creative directors, designers, strategists, and brand partnership managers from brief through delivery
Write across a wide range of voices and formats — from bold campaign headlines and punchy social copy to long-form storytelling and editorial features
Drive creative concepting and ideation, bringing a strong copy perspective to the earliest stages of a project
Uphold and evolve Salesforce brand voice and tone across all customer and partnership outputs
Manage multiple workstreams simultaneously across pods and programs, meeting deadlines in a fast-paced, high-output environment
Incorporate feedback with grace and iterate quickly — balancing creative conviction with collaborative flexibility

7-10 years of copywriting experience, with a strong track record in brand, customer marketing, integrated campaigns, or editorial contexts
A portfolio that demonstrates narrative range and strategic depth — storytelling that builds across touchpoints and connects with a real audience
Proven ability to make complex technology or B2B subject matter feel simple, human, and compelling — ideally with experience writing customer or case study content
Deep understanding of brand voice and how to apply, protect, and evolve it across diverse formats, surfaces, and partnership contexts
Experience leading copy on cross-functional creative teams and collaborating closely with designers, strategists, and senior stakeholders
Exceptional editorial instincts: structure, rhythm, clarity, and economy of language at every scale
Experience working within or alongside brand partnerships, sponsorships, or co-branded programs is a strong plus
Agency experience (in-house or external) is a plus
Comfortable working at both the strategic and executional level — moving fluidly between big-picture narrative framing and line-level copy craft

Senior Copywriter, Customer & Brand Partnerships

Key skills