Lead data collection and analysis for the NA market in the Personal Care business unit
Deliver actionable insights on pricing, product mix, segmentation, profitability, sales, opportunities, risks, trends, and KPIs
Partner with the sales, marketing, finance, and logistics teams to ensure data integrity
Build advanced reports and dashboards in tools such as Excel and Power BI
Support the development and adoption of analytics tools and systems
Perform regular data audits to maintain quality and identify opportunities for process improvement
Create frameworks that train and enable stakeholders to use performance marketing data and insights
Help connect performance marketing data with the Essity data lake for advanced analytics
Act as a liaison across IT, marketing, and external agencies
Optimize marketing technology platforms and deliver insights aligned with business goals
Identify opportunities to enhance marketing performance data processes

Bachelor’s or Master’s degree in Marketing, Data Science, or a related field
At least 5 years of experience in digital marketing, analytics, or campaign management
Proficiency in tools like Excel, SQL, Python, ETL tools (e.g. funnel.io) and visualization platforms such as Power BI
Familiarity in marketing technologies (e.g., ad servers, DSPs)
Strong understanding of marketing metrics, ROI analysis, and predictive modeling
Ability to integrate and analyze data from diverse sources, including media platforms, CRM and e-commerce platforms
Ability to design and lead test-and-learn frameworks
Strong ability to work cross-functionally with global teams
Experience managing multiple projects with a focus on scalability, process automation, and timely delivery.

Marketing Data Analyst

Key skills