Campaign Marketing Manager

Role Overview

• Educate and inform the sales team through regular attendance at forecasting meetings, providing insights into campaign performance, lead generation, and customer engagement.
• Foster a collaborative working relationship between marketing and sales teams, facilitating alignment on goals, strategies, and tactics.
• Work closely with sales stakeholders to develop account-based marketing plans aimed at achieving their targets, and generate high quality leads.
• Lead the strategic development and execution of key account campaigns in collaboration with sales stakeholders, ensuring alignment with sales targets and objectives.
• Develop comprehensive account-based marketing plans to drive engagement and conversions within target accounts.
• Develop and execute strategies to deliver key performance indicators (KPIs), optimising campaign performance across all channels.
• Utilise analytical reporting to evaluate campaign effectiveness and inform ongoing and future activities.
• Conduct monthly marketing reviews to track campaign productivity and iterate existing campaigns for continuous improvement.
• Take a lead role in CRM marketing automation and daily execution, setting strategy and creating compelling content to nurture leads and drive conversions.
• Collaborate with internal teams to ensure seamless integration of CRM initiatives with overall marketing campaigns and sales efforts.
• Oversee the development of compelling campaign creative assets, ensuring alignment with brand guidelines, messaging, and audience preferences.
• Design, plan, and execute complementary social media campaigns to amplify marketing collateral and increase brand visibility.
• Develop strategies to leverage social media channels effectively, engaging target audiences and driving traffic to key campaign assets.
• Drive growth across all M3 market research companies by developing comprehensive marketing campaigns that support their objectives and integrate seamlessly with existing initiatives.
• Control and measure resources available for specific initiatives, allocating and prioritising resources to maximise return on investment (ROI).

Requirements

• Experience of working in HubSpot / other CRM platforms with the ability to pivot to Hubspot
• Previous marketing experience, preferably in a B2B environment
• Social media planning experience, especially Linkedin
• A creative thinker with the capacity to develop engaging campaigns
• Excellent copywriting skills and content creation for web, social media, and email
• Motivated by an exciting and collaborative team environment
• Able to make decisions, take ownership and accept accountability
• Self-motivated and driven with a passion for excellence
• Self-directed worker with the professionalism and focus to work relatively autonomously, albeit with the support of marketing and sales colleagues
• Excellent verbal and written communicator with an eye for detail

Benefits

• 25 days annual leave
• Participation in a company bonus scheme linked to personal and company performance
• Group Life Cover 4x salary
• Pension 4%/4% employee/employer contributions
• Vitality after probation
• Staff discount scheme
• Discounted gym membership