Responsible for generating demand with a strong new‑logo focus across the full SAP Business Suite.
Identify, engage, and qualify new potential customers and pass high‑quality, BANT‑qualified opportunities to the sales team.
Develop independent, targeted demand-generation strategies for new‑logo acquisition within the SAP Business Suite context.
Translate the Business Suite value proposition into concrete campaigns across solution areas (S/4HANA Public Cloud, BTP, SAC, CX, SuccessFactors, Concur).
Run account-based demand programs for defined ICPs and collaborate closely with Hunters and Sales Operations.
Qualify leads and opportunities according to BANT criteria and hand over sales‑ready leads to the sales organization.
Utilize tools such as Dealfront, LinkedIn, CRM systems, and marketing automation platforms to drive consistent pipeline contribution and optimize conversion rates.

University degree in Business Administration, Marketing, Business Informatics, Computer Science, or a comparable field.
At least 3 years of proven success in demand generation within the SAP ecosystem , ideally with clear evidence of pipeline impact in a B2B enterprise environment.
Strong understanding of the SAP Business Suite and experience with solutions such as SAP Public Cloud, BTP, SAC, CX, SuccessFactors, or Concur.
Experience with structured lead qualification (e.g., BANT) and a clear orientation toward new‑logo pipeline building.
A hunter mindset combined with high ownership, creativity, performance orientation, and strong cross‑functional collaboration skills.
Fluent in German (C1 or higher) and English (B2 or higher).

Senior Demand Generation Specialist – SAP Business Suite

Key skills