Content Producer

Role Overview

• Help in development and implementation of online campaigns to increase donor acquisition, sustainer growth, donor renewals and upgrades.
• Working with the Lead Content Producer and Senior Online Membership Associate, help set creative and strategic direction of online and social acquisition and fundraising campaigns.
• Produce visually stunning videos and graphics and write moving, powerful copy for deployment in digital ads, landing pages, lightboxes and other Center web properties, as well as postcards, invites and other fundraising letters and donor stewardship pieces.
• Participate in reporting and analyzing metrics on performance across all channels and platforms, with a focus on membership growth, retention, upgrades and sustainer growth.
• Ensure content is vetted, proofread and approved by Center program and communications staff.
• Work with Digital team to identify and collaborate on fundraising opportunities, such as asks in the EEO and action alerts.
• With Acquisition team, help unify the Center’s voice and style across social platforms and other digital channels.
• Design and work directly with vendors to produce print collateral such as quarterly newsletters, event postcard invitations, annual reports and other related collateral.
• Assist in the weekly production of landing pages for email appeals and post-action landing pages.
• Help maintain microsites featuring the Center’s accomplishments and ongoing work.
• Identify opportunities and pilot experiments using new formats and/or platforms to improve fundraising success.
• Stay informed of Center activities as well as news and conservations trends affecting our work in the media.
• Assist with other fundraising and Development duties as assigned.
• Perform other job-related duties as assigned.

Requirements

• 3-5 years of experience in digital video and digital / print graphic design.
• Deep knowledge of design techniques and comfort working on a variety of disciplines, including digital, web, social, email and print.
• Fluency in Photoshop, Illustrator and Premier (or similar design software).
• Ability to script, storyboard, edit and produce audio and video content.
• Experience in a fundraising or advocacy environment.
• Track record of developing creative content that engages diverse communities and deepens relationships with existing supporters.
• Experience with digital ad platforms.
• Excellent writing skills.
• A knack for producing compelling, moving, inspiring stories.
• Experience with reporting on performance of campaigns, including testing of variations.
• Ability to deliver work products under deadlines with a commitment to high quality standards.
• Track record of developing creative campaign content that deepens relationships with existing supporters and successfully recruits and attains new members and supporters.
• Knowledge of the current digital landscape and emerging trends.

Benefits

• Fully paid medical premiums for staff, and greatly discounted for families.
• Fully paid dental and vision premiums for staff and their families.
• Generous employer contribution to HSA and HRA’s.
• Lifestyle Spending Account (LSA) provided for reimbursement of eligible wellness expenses.
• Center paid premiums for Short Term and Long-Term Disability provided for all staff.
• Center paid premiums for Basic Life Insurance for all staff.
• Discounted premiums for pet discount program.
• 403(b) plan with employer match and increasing employer paid contributions.
• Generous time off policies, including 13 paid holidays per year and 5 “personal” days awarded each year.
• Vacation accrual starts at a rate of 15 days annually, but it may be higher commensurate with experience, and paid sick days accrue at a rate of 10 days per year.
• Center Paid Time Off for parental leave, personal leave, caretaker leave and even pet caretaker leave.
• After 5 years of service, all employees receive a 12-week paid sabbatical.
• Relaxed work atmosphere and dress code.