Develop and execute targeted campaigns to increase product adoption among existing customers.
Identify and analyze service gaps, engaging relevant stakeholders within named accounts to lay the groundwork for future opportunities.
Collaborate closely with marketing, enterprise sales, and sales enablement teams to ensure consistent and effective messaging and strategy.
Cultivate rapport and act as a trusted resource for prospects, building confidence and ensuring they feel supported as they transition to the sales team.
Track and report on progress, challenges, and opportunities to the Demand Generation & Sales Optimization Manager.
Regularly assess performance metrics, including meetings generated within the Tier 1 and Tier 2 telecom space, ensuring smooth transitions from pre-sales to sales.
Operate independently with a collaborative approach, maintaining autonomy while actively seeking assistance and feedback when needed.
Requirements
5+ years of experience in account-based marketing (ABM), sales, or a related field.
Proven expertise in rapport-building campaigns that foster trust and engagement, creating a warm handoff for the sales team.
Familiarity with marketing automation tools such as HubSpot, Gong, and Apollo is preferred but not required.
Excellent communication and interpersonal skills, with the ability to build confidence across client interactions.
Self-starter who can work independently and as part of a collaborative team.
Experience or familiarity with the telecom industry is a plus but not required.
Tech Stack
Apollo
Benefits
Comprehensive health coverage — we cover 100% of monthly Medical, Dental & Vision premiums for you and your family.
Life/AD&D/STD/LTD insurance: monthly premiums are paid 100% for employee