Concept, shoot, and edit short-form videos (approximately 15 per week), UGC-style content, and behind-the-scenes stories, sketches, updates, etc.
Create a range of content, from high-quality polished assets to lo-fi authentic videos.
Write engaging copy for posts, captions, scripts, and campaign materials that reflect StartPlaying’s brand tone.
Write scripts and help produce long-form content; edit and repurpose long-form content for social.
Repurpose content across channels to maximize reach and consistency.
Curate UGC from ambassadors, creators, and customers.
Manage the content calendar and coordinate scheduling across all platforms.
Track trends, identify emerging formats, and adapt them in fresh, brand-appropriate ways.
Create platform-specific content (graphics, short-form video, captions) for Instagram, TikTok, Threads, and others as needed.
Monitor content performance metrics and optimize based on insights to hit reach, share, and engagement goals.
Develop and refine strategies for posting, sharing, and distributing content.
Engage with our online community by responding to comments and messages
Collaborate with Product, Customer, and other internal teams where necessary
Manage influencer and creator content, including coordination, approvals, and distribution.
Become an expert on StartPlaying and the market we operate in to ensure authentic, knowledgeable content.
Support events, including GM recruitment, email campaigns, and event page coordination.

3+ years of experience managing social media for a brand, organization, or creator.
Proven track record of producing high-performing or viral content across Instagram, TikTok, and YouTube Shorts.
Ability to travel to two+ gaming conventions a year
Comfortable speaking on camera and appearing in short-form content.
Strong writing and storytelling skills, you can craft captions, headlines, and scripts that feel natural, engaging, and on-brand.
Skilled in video editing using tools like Premiere, CapCut, DaVinci Resolve, or similar, with a strong sense of composition, pacing, and rhythm.
Deep understanding of social media trends, formats, algorithms, and best practices.
Highly organized, self-motivated, and able to operate independently in a hybrid work environment.
Creative thinker with the ability to turn ideas into compelling narratives, hooks, and formats.
Interest in, or familiarity with the tabletop gaming space.

100% coverage on medical and 70% coverage for your dependents
50% coverage on dental and vision for you and your dependents
401(k) through HumanInterest
Unlimited vacation, with a required minimum of 2 weeks
All Federal holidays + Thanksgiving + Winter Break
Flexible parental leave (100% coverage for up to 12 weeks and staggered RTO)
One nerd convention of your choice, on us
Annual company offsite
Work 2–3 days per week from our San Francisco office
Free lunch every Thursday
Dedicated workspace in our professional studio
Commuter stipend
Company-issued laptop and phone
Attend 2+ conventions each year (e.g., GenCon, PAX Unplugged, DragonCon, and others)
Travel, lodging, and expenses covered
Attend a company offsite each year

Content Creator

About this role