Analyze SEO, AEO, and website performance data to identify trends, opportunities, and areas for optimization across content and landing pages
Build and maintain recurring reporting for search visibility, traffic, engagement, and conversion performance
Support the development of actionable insights that inform search recommendations, content updates, and optimization priorities
Manage and triage search intake requests across content, technical SEO, and marketing stakeholders—helping prioritize analyses, reporting needs, and optimization opportunities based on business impact and team priorities
Monitor changes in rankings, traffic, and search visibility to help identify emerging risks or opportunities
Partner with content teams, and technical stakeholders to support optimization initiatives and measure impact
Assist with validating and QA’ing SEO and AEO datasets, reporting outputs, and scoring frameworks used for prioritization and analysis
Help maintain standardized KPI definitions, reporting structures, and measurement documentation across search initiatives
Conduct keyword, prompt, competitor, and search trend analysis to support content planning and optimization efforts
Support business reviews and stakeholder presentations by preparing performance summaries, visualizations, and insight narratives
Stay current on SEO, AEO, and digital marketing trends to help inform future opportunities and reporting needs

3–5 years of experience in SEO, AEO, digital analytics, performance marketing, or a related analytical role
Experience working with web analytics platforms (Adobe Analytics preferred), Google Search Console, SEMrush, Profound, or similar SEO tools
Strong analytical and problem-solving skills with the ability to translate data into clear takeaways and recommendations
Comfortable working with large datasets in spreadsheets, BI tools, or reporting platforms
Understanding of SEO and AEO fundamentals, including rankings, crawlability, keyword strategy, prompt strategy, content optimization, and search performance metrics
Strong organizational skills with attention to detail and the ability to manage multiple projects simultaneously
Excellent communication skills and the ability to present insights clearly to both technical and non-technical stakeholders
Collaborative mindset with the ability to work cross-functionally across search, content, analytics, and marketing teams
Interest in emerging search technologies, including AI-driven search experiences and evolving search behavior.

Search Intelligence Manager

Key skills