About this role

Lead the Insights Strategy
Champion customer‑centricity across the business unit
Design and execute world‑class primary and secondary research programs
Develop clear, strategic opportunity frameworks rooted in customer, market, and clinical insight
Partner closely with Marketing, R&D, Business Development, and regional teams
Provide proactive “market sensing” that informs long‑term strategic planning
Communicate insights through clear, influential storytelling
Elevate BD’s insights capabilities and foster a culture of evidence-based decision-making

Bachelor’s degree required
At least 6 years in Customer Insights, Marketing Research, or Strategic Analytics.
Experience executing and synthesizing primary and secondary research and the ability to build integrated multi-method learning plans.
Strong business judgment and the ability to apply research through a commercial lens.
Deep command of Marketing Research methods (qualitative and quantitative), including experience with advanced analytics such as volumetric forecasting, MaxDiff, TURF, and choice-based methods
Must have Vendor management experience.

Senior Manager, Customer Insights – Surgery

Key skills