Brand and Content Manager

Role Overview

• Develop and evolve ServerMania's brand identity across visual and messaging touchpoints
• Ensure brand consistency across all marketing assets including web, social, email, video, and product
• Build campaign messaging, battlecards, and product narratives in collaboration with Product and Sales teams
• Review and approve design deliverables to maintain high creative standards and alignment with strategy
• Own and execute the content strategy across blogs, knowledge base, web pages, emails, and video
• Manage writer output, provide structured briefs and feedback, and ensure brand voice consistency
• Oversee content quality assurance, and publish assets via the CMS
• Direct information architecture and visual hierarchy for the company website
• Manage internal linking strategies, page creation, layout planning, and navigation updates
• Collaborate with the dev team to implement SEO, UX, and conversion optimization best practices
• Mentor writers; delegate tasks to maximize impact and efficiency
• Work cross-functionally with Engineering, Dev, Sales and Ops to support content accuracy and alignment
• Track and manage content production spend; reduce costs through strategic outsourcing
• Respond to online reviews and social media feedback in a brand-aligned tone
• Oversee campaign execution across email, video, and product announcements
• Support CRM funnel design and automation for improved lead generation and conversion
• Analyze web, social, and content performance metrics; deliver insights to refine strategy
• Stay ahead of trends in branding, content, SEO, and hosting industry best practices

Requirements

• 5+ years of experience in brand, content, or digital marketing
• Excellent written and verbal communication
• Deep understanding of digital content, UX, and performance marketing
• Social media fluency and platform trends awareness
• Ability to juggle priorities, collaborate across teams, and work independently

Benefits

• Flexible work arrangements