Growth & Creator Partnerships Manager

Role Overview

• Manage and support the growth of the company’s TikTok presence through creator-led and social-first growth initiatives.
• Develop and execute TikTok growth strategies focused on audience expansion, engagement, and conversion.
• Monitor platform trends, emerging content formats, and consumer behavior to identify growth opportunities.
• Provide recommendations to improve content performance and increase visibility across TikTok ecosystems.
• Stay highly informed on platform updates, viral trends, and creator best practices.
• Support TikTok Shop growth initiatives and day-to-day operational workflows.
• Coordinate creator campaigns tied directly to social commerce and product sales initiatives.
• Monitor product performance and identify opportunities to improve conversion and customer engagement.
• Help improve systems and processes that support scalable social commerce operations.
• Collaborate across marketing and operational functions to ensure smooth campaign execution.
• Source, recruit, onboard, and manage creators and affiliates across multiple campaigns and initiatives.
• Build and maintain strong relationships with creators through proactive communication and support.
• Coordinate creator briefs, campaign timelines, deliverables, and performance expectations.
• Track creator and affiliate performance and identify opportunities to improve effectiveness.
• Develop scalable systems for creator acquisition, relationship management, and affiliate growth.
• Utilize AI tools and automation platforms to improve content operations and creator workflows.
• Help build systems that support the efficient management of user-generated content pipelines.
• Support high-volume content initiatives by streamlining asset organization and workflow execution.
• Identify opportunities to improve operational efficiency through technology and process improvements.
• Contribute to scalable frameworks that support long-term creator ecosystem growth.
• Track and analyze creator, affiliate, TikTok, and TikTok Shop performance metrics.
• Generate performance summaries and actionable recommendations based on campaign results.
• Monitor engagement, conversion, and operational KPIs to identify trends and opportunities.
• Support data-driven decision-making through structured reporting and analysis.
• Continuously evaluate growth initiatives and recommend optimisations.

Requirements

• 3–6 years of experience in influencer marketing, creator partnerships, affiliate management, social commerce, growth marketing, community management, or related marketing functions.
• Strong understanding of TikTok, TikTok Shop, creator ecosystems, affiliate programs, and social-first consumer behaviour.
• Proven experience sourcing, onboarding, managing, and growing relationships with creators, influencers, or affiliates.
• Ability to analyse performance metrics, identify opportunities, and optimize campaigns to improve engagement and conversion outcomes.
• Deep familiarity with internet culture, social media trends, viral content formats, and emerging creator opportunities.
• Comfort using AI tools and workflow systems to improve efficiency, content operations, and creator management processes.
• Strong interpersonal and written communication skills, with the confidence to build relationships and manage creator partnerships effectively.
• Highly proactive, organised, and comfortable operating independently within fast-paced startup environments.