Own the day-to-day execution of our social media calendar
Develop content ideas that align with our brand, product launches, customer stories, and industry trends
Transform a single piece of source material into multiple content formats:
A report becomes a carousel
A webinar becomes a short-form video
A customer story becomes a LinkedIn post
A founder interview becomes a content series
Write sharp, platform-native copy across LinkedIn, Instagram, X, TikTok, and other channels
Work with designers, marketers, and stakeholders to move content from idea to publication
Manage approvals, timelines, and changing priorities without letting details slip
Monitor performance and identify opportunities to improve engagement, reach, and audience growth
Bring new ideas, formats, creators, and AI-powered workflows to the table

Proven experience growing and managing large social media accounts for brands, startups, or agencies
Strong understanding of what performs across different social platforms
Comfortable creating content for a B2B audience, especially business owners, operators, entrepreneurs, and people who sell online
Experienced with AI tools and workflows; and know Canva and Capcut like the back of your hand
Highly organized and able to manage multiple projects simultaneously
Bonus points if you've built a side business, sold products online, or worked in e-commerce
Curious, proactive, and able to operate with a high degree of ownership

Social Media Strategist – Freelance

Key skills