Account Lead, Retail Paid Search

Role Overview

• Maintaining an advanced understanding of primary paid media channels and how they fit within the funnel – to include Google Ads, Microsoft Ads, etc.
• Driving account strategy geared towards achieving or exceeding client efficiency and growth goals.
• Developing and executing the appropriate account management monitoring and optimization techniques to drive performance toward client targets and budgets.
• Quantifying and prioritizing initiatives that will have the greatest impact on account performance.
• Driving the creation of client roadmaps, testing plans, reports/dashboards, and QBRs/FBRs to meet client needs.
• Managing the performance of designated client portfolio to client performance goals and practicing good stewardship of client budgets.
• Writing, reviewing and ensuring that agendas meet client needs for status calls and adhere to all important and upcoming management updates.
• Effectively leading client calls, speaking to completed projects, performance, and planned initiatives/long-term optimization strategy.
• Ensuring all account management efforts go through a QA process and are executed/delivered error-free.
• Owning the relationship between DEPT® and dedicated platform reps (i.e. Google). Working with reps to identify and vet new opportunities while maintaining platform best practices, etc.
• Owning the paid media strategic roadmap on all accounts and supporting the Account Lead to help in coordinating initiatives with growth teams for the holistic client roadmap.
• Manage at least one direct report, working closely to develop this team member's skills while efficiently helping to move the accounts forward.

Requirements

• Minimum of 5 years of experience in paid search advertising, with a focus on retail media networks.
• Minimum of 3 years of experience in client facing roles.
• Proven track record of managing successful paid search campaigns for enterprise-level accounts and comfortable with topics such as budgeting, bidding, and testing methodology
• Proven prior work experience presenting findings and making recommendations for account optimizations to internal or external clients
• Proficiency in paid search tools and technologies, including Google Ads, Bing Ads, and analytics platforms.
• Proven track record managing full-funnel paid media campaigns, including awareness, consideration, and conversion-stage tactics.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Experience leading and managing a team, with a focus on mentorship and professional development.
• Excellent communication and interpersonal skills, with the ability to build strong relationships with clients and internal teams.
• Ability to foster a collaborative and high-performing team environment.
• Ability to develop and implement strategic paid search plans that align with client objectives and drive business growth.
• Strong problem-solving skills and the ability to adapt to changing market conditions and client needs.

Benefits

• Healthcare, Dental, and Vision coverage
• 401K plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave