Own the upper-funnel user experience, identifying the information and interactions that move consumers from exploration toward submitting a project (request-a-quote)
Define and execute a monetization strategy outside of Yelp Assistant, including features like shareable “Request a Quote” links and enhanced project workspace capabilities
Establish and communicate a 12–18 month product roadmap for your lane, aligning stakeholders across Engineering, Design, Ads, and Marketing
Partner with design and analytics to analyze consumer journey data, identify high-leverage conversion opportunities, and run rapid experiments
Contribute to Yelp Assistant feature development as needs emerge post-launch, including defining chat UX patterns, instrumentation, and evaluation frameworks
Define success metrics (project submissions, funnel conversion rates, connected user need, revenue proxies) and build dashboards to track progress
Collaborate cross-functionally with peer PMs, Engineering Managers, and commercial stakeholders to ensure monetization efforts complement the broader Yelp Assistant strategy

A strong foundational knowledge of what it takes to succeed as a Product Manager
Proven ability to analyze user funnels and translate insights into product changes that measurably move key metrics
Strong appreciation for UX design and an ability to reason about how information presentation and interaction patterns drive user behavior
Experience with or strong familiarity with LLM/chat product experiences, including conversational design, evaluation frameworks, or chat-based interfaces
Track record of setting product vision and roadmap for 12+ months, and driving execution in partnership with engineering teams
Comfortable operating across multiple surfaces (iOS, Android, Web) and working with experimentation platforms to validate hypotheses
Excellent communication and stakeholder management skills; able to align cross-functional partners around a shared strategy
A Bachelor’s Degree or an equivalent work experience is required.

Lead Product Manager – Services Experience

Key skills