Ensure that Maaco shops deliver on brand promise while serving as primary marketing interface for franchisees
Partner with operations to diagnose barriers and deploy local marketing solutions that lift estimates and repair orders
Test new tactics and evaluate scalability across the system
Ensure shops execute against brand standards and promotions to deliver the Maaco customer promise
Provide actionable insights to marketing leadership, surfacing best practices that influence broader field marketing playbooks
Hold one-on-one communications with DMAs and franchisees across system to communicate local marketing and media plans
Lead all FZ to consumer efforts including Call Center, Reputation Management, and Promotions

Must be able to work in the United States, on an on-going basis, without sponsorship
5+ years in field, retail, or multi-unit marketing (corporate or franchise experience strongly preferred)
Proven success executing local marketing plans that delivered measurable growth
Business acumen with budget ownership or P&L exposure a plus
Strong, collaborative working partner; builds trust with field and cross-functional teams
Excellent communicator who can make insights actionable for both leadership and shop-level teams
Self-starter that excels in a performance driven environment, detail-oriented
Ability to create and deliver presentations to franchisees and senior level management
Bachelor’s degree required.

Field Marketing Specialist

Key skills