Conversion Rate Optimization (CRO) Specialist

Role Overview

• Design and run A/B tests that directly impact subscription growth for one of the largest EdTech platforms in the German-speaking market
• Define and implement growth experiments across the entire funnel — from hypothesis through rollout and evaluation
• Maintain a clear experiment pipeline based on impact, effort, and learning value
• Work closely with design, development, and relevant stakeholders to translate testing concepts into high-quality experiments
• Use analytics, user research, competitive analysis, and best practices to identify opportunities and formulate strong hypotheses
• Share results, insights, and learnings from experiments transparently with the team and stakeholders to promote alignment and continuous improvement

Requirements

• At least 2–4+ years of experience in Conversion Rate Optimization (CRO), website optimization, or growth-oriented roles
• Proven track record designing and running experiments that delivered measurable business results (e.g., higher conversion rates, increased revenue)
• Experience in high-velocity testing environments and a drive to continuously increase experimentation speed without sacrificing quality or learning value
• Strong analytical skills and hands-on experience interpreting quantitative data using tools such as GA4, Amplitude, or Power BI
• Strong conceptual thinking, with the ability to structure and prioritize experiments aligned with strategic growth goals
• Solid knowledge of Figma or a comparable design tool is required; the ability to independently develop high-quality test concepts in multiple variants is also necessary
• Excellent communication skills in English to clearly convey insights and strategies to stakeholders across functions and seniority levels
• Experience with A/B testing tools (e.g., Convert), and ideally with additional research/UX tools such as Hotjar
• Excellent English skills (written and spoken)
• Desirable (not required): Strong German skills to better understand customer needs in the DACH market

Benefits

• Flexibility: flexible working hours, remote-first model, ability to work from within the EU for 180 days per year
• Mobile work: laptop, headset, monitor + €100 equipment allowance
• Mobility: subsidy for public transport tickets, Swapfiets bicycles
• Community: regular team events, remote or on-site in Berlin
• Volunteering & time off: two days per year for volunteering + days off on Christmas Eve and New Year's Eve
• Well-being: Urban Sports Club, gym memberships, access to Bloom
• Discounts: FutureBens, Corporate Benefits, discounts on the sofatutor product
• Flexible additional benefits: givve benefits card