Lead the development of CRM marketing and omnichannel strategies aligned with broader business and commercial goals
Own and execute automated CRM campaigns (B2B & B2C) across multiple channels
Lead the activation and optimization of Salesforce Marketing Cloud (Next)
Define and track marketing objectives and KPIs
Implement and optimize end-to-end digital customer journeys
Manage allocated budget effectively together with the Head of Always-On Team
Stay up to date with the latest CRM trends, marketing technologies, and industry developments

Proven experience as a CRM Marketing Manager / Senior CRM Marketer in a multinational environment
Strong hands-on expertise in Salesforce Marketing Cloud (or similar), ideally with focus on activation (Next)
Experience with marketing automation, omnichannel campaigns, and customer journey management
Background in both B2B and B2C marketing is strongly preferred
Highly analytical, with experience in data analysis, dashboards, and performance optimization
Demonstrated ability to translate data into actionable insights
Strong stakeholder management skills across cross-functional and international teams
Ability to operate both strategically and hands-on
Excellent English communication skills

CRM Marketing Manager

Key skills