AI Marketing Assistant

Role Overview

• Use AI-powered tools (such as ChatGPT, Claude, Appollo & Clay, and similar platforms) to generate, refine and optimise marketing content including blog posts, email campaigns, social media copy, case studies and product messaging.
• Design and execute AI-assisted digital marketing campaigns across LinkedIn, Google Ads, email and organic search, monitoring performance and adjusting targeting based on real-time data.
• Support the management and growth of the HubSpot CRM, including segmentation, nurture workflows, lead scoring and pipeline reporting.
• Conduct AI-enhanced market research and competitor analysis to identify trends, content gaps and new audience opportunities across the charity, retail and visitor attraction sectors.
• Produce and edit short-form video, graphics and multimedia content using AI creative tools (e.g. Canva AI, Adobe Firefly) aligned to brand guidelines.
• Assist in building and optimising landing pages, for AEO, GEO & SEO content and paid search strategies with the support of AI-driven keyword and content tools.
• Collaborate with the Product and Customer Success teams to create customer-facing communications, product release notes and onboarding materials.
• Track, analyse and report on marketing KPIs including MQL generation, email open rates, social engagement, and campaign ROI, using dashboards in HubSpot and Google Analytics.
• Stay current with developments in AI marketing technology, proactively identifying new tools and approaches that could improve the team’s output and efficiency.

Requirements

• A genuine enthusiasm for AI technology and its practical application in a marketing context, you will have already experimented with AI tools in a professional or personal capacity.
• Strong copywriting and editorial instincts; you can take AI-generated output and shape it into polished, on-brand content that resonates with a B2B audience.
• Familiarity with marketing automation platforms, ideally HubSpot, including workflow creation, contact management and reporting.
• A data-driven mindset — comfortable setting up tracking, interpreting analytics and making recommendations based on performance metrics.
• Experience with social media management tools and an understanding of how to build brand presence on LinkedIn and other relevant channels for a B2B technology business.
• Good project management skills with the ability to manage multiple campaigns and deadlines simultaneously in a fast-moving environment.
• A collaborative, team-first attitude with clear and confident communication skills, both written and verbal.
• Comfortable working across two distinct brands adapting tone and messaging appropriately for each audience.