Senior Brand Strategy – Activation Specialist

Role Overview

• Act as primary liaison between SCANA Energy and our brand activation agency to collaborate on strategy development and execution on events, partnerships and customer-focused initiatives
• Understand, track and articulate how spend on partnerships and activations translates into supporting strategic business goals, including increasing brand awareness and customer acquisitions
• Use business goals as a basis to curate appropriate partnerships and associated activations (sports, community, etc.)
• Maximize sponsorship assets to drive prospect contact information collection to be leveraged by Marketing to convert potential leads into sales conversions
• Research, identify and propose potential new partnership opportunities that align with SCANA Energy brand pillars
• Ensure partners meet or exceed contractual obligations for marketing and activation goals established by SCANA Energy
• Coordinate delivery of assets between agency and sponsorship partners and ensure timelines are met
• Serve as SCANA Energy point of contact for activation events, coordinating logistics for in-person and virtual events, including vendor management and distribution of promotional materials
• Act as brand ambassador to represent SCANA Energy at local events
• Capture engaging moments from events for social media amplification
• Maintain calendar of events
• Organize and manage timelines and resources to ensure events run smoothly
• Maintain documentation regarding current assets, added value and contractual status
• Oversee administrative functions

Requirements

• Bachelor’s degree in Marketing or related field
• 7 years’ experience in marketing, events, customer engagement or PR
• Excellent verbal and written communication and interpersonal skills
• Exceptional organizational skills and follow-through
• Attention to detail and high standards for self
• Ability to connect with and build immediate rapport with individuals from a variety of backgrounds
• Experience working with vendors and agencies

Benefits

• Comprehensive coverage including medical (plus free telehealth)
• Dental
• Vision
• Employer health savings account contributions
• Robust support through Headspace and free mental healthcare visits for you and your dependents
• Extensive assistance with Maven, paid family and caregiver leave, and fertility, adoption, and surrogacy services
• Strong financial foundation with a 401(k) plan, company match, and access to financial wellbeing tools
• Paid time off
• Tuition reimbursement
• Paid leaves
• Employee hardship fund
• A wide range of additional perks