Lead end-to-end integrated marketing campaigns for a slate of MasterClass launches and cultural marketing moments, from positioning and strategy through execution and reporting
Develop integrated go-to-market strategies across owned, earned, paid, social, product, and talent/instructor channels
Write clear and inspiring creative and strategy briefs that guide compelling, insight-driven campaign work
Partner cross-functionally with Creative, Content, Talent, PR, Product Marketing, Social, Performance Marketing, and Operations teams to align campaign priorities and execute high-impact launches
Build strong working relationships with instructors and their teams to support campaign alignment, co-marketing opportunities, and launch execution
Use audience insights, campaign performance, testing, and experimentation to optimize marketing strategies and inform future launches
Support on-set campaign moments and production environments when needed to ensure creative alignment and real-time marketing opportunities
Help evolve campaign development approaches through AI-enabled tools, experimentation, and operational innovation

7+ years of experience in integrated marketing, content marketing, brand marketing, entertainment marketing, or consumer campaign strategy leading complex, cross-functional campaigns from strategy through execution
Proven experience developing integrated go-to-market campaigns that drive measurable business and audience impact across multiple channels
Strong strategic thinking and storytelling skills, with experience writing positioning frameworks, campaign narratives, and creative briefs
Exceptional cross-functional collaboration and stakeholder management skills, with the ability to influence across creative, marketing, product, talent, and executive teams
Experience working directly with talent, creators, instructors, or external partners in fast-paced campaign or production environments
Strong understanding of culture, audience behavior, and consumer trends, with an ability to identify opportunities for culturally relevant storytelling
Demonstrated curiosity and adaptability around emerging technologies, including AI-enabled marketing workflows and experimentation
Excellent communication, presentation, organizational, and project management skills, with the ability to manage multiple priorities simultaneously

Senior Content Marketing Manager

Key skills