Develop opportunities to optimize marketing campaigns by partnering with key business stakeholders to design effective targeting and segmentation strategies that maximize ROI in the following channels: Direct Mail, Email, Telemarketing, Text, and Web
Design and build processes to execute and automate campaign strategies
Create data mining architectures/models/protocols, statistical reporting, and data analysis methodologies to identify trends in large data sets
Perform statistical analysis/modelling to generate lists of customers for targeted direct marketing campaigns
Automate existing marketing campaigns by converting existing SQL queries into Google Big Query and Adobe Campaign
Identify data gaps and new data sources to improve marketing effectiveness and to maximize the intended marketing audience
Work with SQL/Adobe Developer/Administrator to integrate and test new data sources
Use data transfer tools to encrypt, compress, and secure data files that are shared and received with 3rd party providers
Update and enhance business procedures
Enhance existing campaign management business processes to support efficient campaign management
Other duties assigned

Bachelor’s Degree in Computational and Data Science, Economics, Statistics, or Math; or BS degree in other field in combination with additional experience; equivalent education, experience and certifications will be considered
Adobe or SQL MCTS Certifications preferred
Comprehensive knowledge of Microsoft Office Suite
2+ years of experience working with relational data
2+ years of direct marketing experience
2+ years of experience using SAS Guide 4.1, 4.3 and 5.1, and/or Adobe Campaign
3+ years of experience programming in SQL and/or Google Big Query
Ability to work independently in fast paced environment with competing priorities
Excellent oral and written communication skills and the ability to interpret end-user needs
Journey tool experience preferred
Insurance policy + quote data experience preferred
Car service data experience preferred

Comprehensive health benefits package
Up to three weeks of paid time off accrued during your first year
Annual Bonus Plan
401(K) plan with company match up to 7%
Professional development opportunities and tuition reimbursement
Paid time off to volunteer & company-sponsored volunteer events throughout the year
Other benefits include a free AAA Premier Membership
Health & Wellness Program
Health Concierge Service
Health & Life Insurance
Short Term/Long Term Disability
Up to 2 weeks Paid parental leave
2+ weeks of PTO within your first year
Paid company holidays
Company provided volunteer opportunities + 1 volunteer day per year
Continual learning reimbursement up to $5,250 per year

Marketing Data Specialist

Key skills