Take full ownership of paid acquisition campaigns across Meta, TikTok, and other relevant paid channels
Manage campaign planning, audience strategy, budget allocation, optimisation, and scaling
Identify new acquisition opportunities — channels, audiences, formats — to accelerate growth
Support broader global acquisition across Google App Campaigns (UAC/GAC), Apple Search Ads (ASA), DSPs, and emerging channels where needed
Collaborate closely with Product, Data, Brand, CRM, and Creative teams to drive growth aligned with key business objectives
Own the creative roadmap for your campaigns, maintaining a continuous pipeline of fresh, high-performing assets
Partner with in-house creative teams, regional growth members, and external creators to deliver content that is locally relevant and culturally resonant
Develop creative briefs for static, video, and UGC content informed by performance data and audience insights
Monitor acquisition performance across paid channels and optimise toward CAC and other key efficiency targets
Build and execute structured testing plans across audiences, bidding strategies, creatives, landing experiences, and acquisition channels
Stay ahead of industry trends, platform updates, privacy changes, and emerging growth tactics

2-4 years of experience in Performance Marketing and paid acquisition
Proven experience managing acquisition campaigns for a consumer mobile app, including understanding of mobile measurement, attribution, and MMPs (AppsFlyer, Adjust, Branch)
Strong creative strategy skills and experience developing performance-driven content
Experience working across multiple international markets
Highly self-directed with a strong bias toward action and execution
Nice to Have:
Experience in fintech, remittance, payments, banking, or other regulated consumer products
Familiarity with incrementality testing, MMM, or advanced measurement frameworks

Performance Marketing Executive

Key skills