Technical implementation and management of CRM campaigns in tools such as Salesforce Marketing Cloud, Braze, or comparable ESPs
Building and automating workflows, journeys and trigger campaigns
Segmenting target audiences and maintaining data models (e.g., Data Extensions in SFMC)
Integrating and connecting data sources (API, SQL, ETL processes)
Creating and maintaining dynamic templates (HTML, AMPscript, Liquid, etc.)
Testing, QA and monitoring of campaigns (including reporting & troubleshooting)
Close collaboration with Data, Creative and Project Management to deliver holistic CRM projects

3+ years of experience working with common ESPs, ideally Salesforce Marketing Cloud, Braze or similar platforms
Technical understanding of data structures, segmentation and interfaces
Hands-on experience with SQL and at least one scripting/template language (e.g., AMPscript, Liquid, Velocity)
Basic knowledge of HTML/CSS for email templates
Analytical and structured working style with a strong commitment to quality
Very good German and English skills (C1 level)

Fantastic clients such as mobile.de, Red Bull, StepStone or Kleinanzeigen
Exciting and varied projects with responsibility and significant personal scope for creativity
Personal development opportunities and targeted support for talent
Flat hierarchies, open doors, relaxed yet professional atmosphere
Home office with one office day per week (preferred); fully remote possible
A fantastic loft office overlooking the Spree, located right on the Ring
Training and development opportunities
A highly satisfied team (as reflected on Kununu)
Regular team events
Individual benefits package (e.g., JobRad, Deutschlandticket, gym membership, BenefitPass)

Technical CRM Campaign Manager

Key skills