Market Intelligence Director

Role Overview

• Drive the architecture and design of a sophisticated competitive intelligence program, serving as the primary internal authority on competitive and market trends.
• Equip sales teams with effective strategies to counter competitor positioning in a highly competitive market
• Establish the protocols and rapid-response frameworks for analyzing and neutralizing competitive misinformation across GTM channels
• Architect and scale evidence-based enablement frameworks and materials, such as predictive battlecards, to elevate the field's competitive positioning
• Drive the strategic direction of the Win/Loss program, determining how internal and external data integrations can best optimize GTM decision-making
• Analyze current and potential target markets, including Total Addressable Market (TAM), Serviceable Available Market (SAM), and SWOT assessments
• Strategize on increased integration of cross-functional capabilities, building formal intelligence-sharing networks with key internal decision-makers to influence functional priorities
• Provide strategic guidance to sales and sales engineering teams on effective competitive tactics
• Develop impactful competitive messaging for global sales and marketing initiatives
• Collaborate with marketing, product, and field teams to refine competitive positioning and influence product development roadmaps
• Represent Workiva at industry forums and conferences, providing insights on market conditions and emerging trends
• Engage with clients and partners to influence decisions through timely and thorough competitive analysis

Requirements

• Bachelor’s Degree in marketing or related field
• 10+ years of experience in market intelligence, competitive intelligence, product marketing or related fields, closely related roles that could include: product management and sales
• Proficiency in influencing Go-to-Market (GTM) strategies, approaches, and tactics
• Exceptional communication skills with the ability to engage and influence stakeholders at all levels, from end-users and buyers to executive leadership
• Proven ability to drive complex programs with strong leadership and cross-functional collaboration (experience leading without direct authority preferred)
• Deep expertise in competitive analysis frameworks, win/loss programs, and market intelligence tools, with a track record of turning insights into strategic action
• Demonstrated success in collaborating and influencing cross-functional leadership teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer Success
• Proven ability to gather, analyze, and act on competitive insights to drive data-informed decision-making
• Expertise in competitive intelligence platforms, CRM, and analytics tools
• 30% travel for company events and internal meetings

Tech Stack

• Go

Benefits

• A discretionary bonus typically paid annually
• Restricted Stock Units granted at time of hire
• 401(k) match and comprehensive employee benefits package