Social Media Strategist

Role Overview

• Own elasticStage’s entire organic social media strategy and content calendar across TikTok, Instagram, YouTube, X (Twitter), LinkedIn, and Facebook, turning social into a primary growth channel.
• Create, produce, and/or commission scroll-stopping organic content (short-form video, carousels, Reels, Stories, threads) that drives engagement, shares, saves, creator sign-ups, and real orders.
• Define and evolve elasticStage’s social voice, visual aesthetic, and posting rhythm, ensuring a consistent, authentic, and unmistakable brand presence.
• Grow and engage a high-quality community of independent artists, labels, and music fans, actively participating in conversations, comments, and DMs.
• Identify, pitch, and manage creator and influencer partnerships (from micro to mid-tier), working directly with music creators to generate authentic platform advocacy.
• Turn social engagement into measurable business impact, driving referral traffic, platform sign-ups, and sales through clear calls-to-action and content strategy.
• Track, analyse, and optimise social performance across key metrics including follower growth, engagement rate, reach, referral traffic, creator sign-ups, and orders.
• Collaborate closely with SEO, marketing, and product teams to ensure social content supports search visibility and broader growth initiatives.
• Surface insights from comments, DMs, and community feedback to inform content ideas, creator outreach, and product improvements.
• Stay on top of platform trends, formats, and cultural moments in music and creator communities, adapting quickly to what’s working and what’s next.

Requirements

• 5+ years of hands-on social media strategy and execution, with proven success in viral content
• Deep expertise in growing organic accounts exponentially through Gen Z-native tactics: jumping on trending audio/sounds, meme formats, pop culture hijacks, comment-section raids, and short-form video chaos that feels spontaneous and human, not corporate.
• Track record of turning entertainment into measurable business impact, driving sign-ups, creator onboardings, platform orders, referral traffic, and revenue from social (not just likes/views; show the numbers on conversions and LTV uplift).
• Proven experience securing and managing creator/influencer partnerships from cold outreach to full campaign delivery, especially in music, creator economy, or niche communities where authenticity wins.
• Extremely comfortable with data: analyzing GA4, native platform insights, link tracking, attribution models, and social SEO signals (e.g., how viral shares/content drive organic search visibility, backlinks, and keyword rankings).
• Killer creative instincts for 2026 internet culture.
• Exceptional written, visual, and storytelling skills.
• Genuine, obsessive passion for independent music, creators, and the vinyl/CD revival scene, bonus if you've got personal ties to artists/labels or live the "music discovery on social" life.
• Bonus (big ones): Hands-on short-form video production/editing (CapCut, Premiere, etc.), deep music industry knowledge, basic SEO fundamentals (social signals, content syndication).

Benefits

• Industry-Leading Salary Package: Enjoy a highly competitive salary package that rewards your expertise and hard work.
• Flexible time off: 25 days of paid holiday, a paid birthday off, and remote-friendly working.
• Comprehensive Pension Scheme: Secure your future with our robust pension scheme.
• Cutting-Edge Tech Office Environment: Work in a modern, tech-driven office environment equipped with the latest tools and technology.
• Medical Insurance: Protect yourself with our comprehensive medical insurance plan.