Key skills
AIClaudeSales
About this role
Role Overview
- drive the strategic vision and creative direction for B2B and B2C content ecosystems
- partner with external agencies and internal stakeholders to guide, review, and deliver high-converting content
- architect and scale a comprehensive, persona-driven B2B content strategy
- map out complex, multi-touch content lifecycles
- partner with internal B2B product, sales, and marketing stakeholders
- conduct testing agendas and performance analyze content metrics
Requirements
- 6–9 years of experience in content strategy, lifecycle marketing, or brand strategy
- Strong ability to concept, art direct, and guide copy strategy through external partners
- Proven track record of managing external agency relationships
- Deep understanding of how content needs to be adapted for different channels
- Expert-level proficiency in Google Workspace
- Strong working knowledge of AI tools (e.g., Claude, ChatGPT, Midjourney)
Benefits
- comprehensive health and wellness plans
- 401(k) with a Nielsen company match
- generous paid time off
- company-provided vehicle and/or discretionary incentive/bonus eligibility