Own and elevate the strategic thinking for a major beauty account: set the annual and campaign-level strategic direction, advise the client on the media topics shaping their category, and contribute to the team's thought leadership and R&D.
Build annual strategic guidelines and campaign strategies for the account that are clear, ambitious, and directly activatable by the teams who execute them.
Work hand in hand with the client account team and the activation teams (traders, digital leads) to keep strategy and execution tightly connected.
Act as a trusted strategic advisor to the client on the emerging topics shaping the media landscape: the influence ecosystem and its evolving role in media campaign planning, social commerce and social search, retail media, the balance between branding and performance, growing role of AI in consumer journey, etc.
Translate market, cultural, and consumer signals into clear creative and media angles.
Anchor strategy in business objectives: define the role of media against clear KPIs, and feed campaign learnings and effectiveness back into the next planning cycle.
Contribute to thought leadership and R&D: trends decks, points of view, case studies, and post-campaign assessments.
Support competitive and sector monitoring across Beauty, Retail, Luxury, and adjacent categories.
Build compelling presentations, and confidently present and defend recommendations to the client.
Requirements
3 to 5 years of post-graduation experience in strategy / strategic planning, ideally within a media or communications agency, or on the brand/advertiser side.
A solid understanding of the media ecosystem (paid, owned, and earned).
A deeper grasp of the digital media ecosystem (social, commerce, retail media, performance) is a real asset.
Prior experience in the beauty, retail, or luxury sectors is welcome but not required.
Strong strategic thinking that transfers across categories.
Comfortable moving between numbers and narrative: rigorous with data, sharp with words, and a strong storyteller in recommendations.
Curious about culture, consumers, and the forces reshaping communication.
Awareness of the European media context is valued.
Fluent English is essential (spoken and written): it is the team's working language day-to-day; a good level of French is an asset for the local market.
Strong command of PowerPoint and Excel; familiarity with research tools (e.g., GWI, IGI) is welcome.
Excellent interpersonal, presentation, and writing skills, with an autonomous, collaborative, and solution-oriented mindset.
Benefits
75% reimbursement of public transportation costs or €600 sustainable-mobility allowance
Access to the company restaurant and solidarity café, with employer contribution toward lunch
Access to the "Tony Tonic" gym for €5/month (no commitment)
Access to CSE benefits
Havas Village services: concierge services, electric bikes, shuttle between the Havas Tower and La Défense, movie premieres, and more