Senior Social Media Manager

Role Overview

• Act as the point of contact for day-to-day Organic Social, accountable for output quality, consistency and performance across all brand social channels
• Own social planning frameworks, calendars and workflows that underpin social delivery
• Protect and elevate the brand image by overseeing posting and scheduling across platforms (with day-to-day execution owned by the Social Media Executive), quality checking content, captions, links, tagging, formats and timings to ensure accuracy and brand alignment
• Champion and implement the social media strategy, ensuring all output adheres to Abbott Lyon’s tone of voice, brand aesthetic and values
• Analyse social performance and apply insight to campaign reporting, trading conversations and ongoing optimisation of content and channel approach
• Own social performance reporting across all platforms (supported by the Social Media Executive) delivering weekly and monthly reports and presenting clear, commercially relevant insight to the wider business
• Ensure alignment with Product and Trading priorities across all planned and reactive content
• Stay ahead of platform updates, algorithm changes and emerging trends, using performance insight to identify opportunities and continuously refine content direction, formats and cadence to drive engagement, growth and commercial effectiveness
• Conduct regular competitor research to ensure Abbott Lyon’s social output remains ahead of the competitive set
• Lead and own community-driven initiatives, including competitions, challenges, UGC activations and brand collaborations, to drive loyalty and advocacy
• Own the end-to-end planning and delivery of BAU social-first shoots, leading native content ideation, briefs, shot lists, schedules and resourcing in close partnership with the Content Creator to deliver platform-native, product-led content that supports brand storytelling and commercial goals
• Guide post-production priorities and approvals, maintaining pace while protecting quality, consistency and brand standards
• Collaborate closely with the influencer team to brief and integrate talent, creator and UGC content strategically into the organic social ecosystem, ensuring alignment with platform trends, brand tone and performance objectives
• Manage freelancers and external partners where required, ensuring clarity of briefs, timelines and deliverables
• Line manage and develop the Social Media Executive and Content Creator, setting clear expectations, priorities and development plans
• Protect brand reputation on social media by overseeing community management standards and working closely with the Customer Experience Specialist (Community Management) to monitor conversations and identify opportunities for proactive initiatives
• Support the Head of Social in campaign delivery, BAU optimisation and platform expansion (e.g. YouTube, TikTok Shop)

Requirements

• Someone with an obsessive attention to detail
• The ability to work both at a strategic level and an operational level
• A genuine passion for social media marketing and the integral role it plays in a business
• An innovative thinker who can think big picture and is forthcoming with ideas and initiatives
• A can-do attitude and proactive nature
• A deep understanding of the social media landscape, the various platforms and trends within social media
• Strong analytical skills with the ability not only to pull stats and create reports, but to provide context with supporting rationale for said stats, and to use this data to inform future content
• Thorough working knowledge of Google Analytics required
• Excellent attention to detail with a keen eye for grammatical errors and mistakes
• An understanding of the integral role storytelling plays in a strong social media strategy
• An excellent understanding of what does and doesn’t perform on social, and the evolving rules to meet algorithm best practices
• Great copywriting skills with an understanding of social-first language
• Experience within a social media management role with a track record of follower acquisition, and engagement improvement
• Experience planning, shooting and editing social-first, iPhone shot content across still life, self-shooting, model shoots, and ‘behind the scenes’ assets (strong video editing skills required)
• Experience in managing and coaching team members
• A results-driven creative thinker who is passionate about developing new and engaging social ideas
• Collaborative attitude with the ability to develop strong working relationships with key business departments and 3rd party brands
• Exceptional organisational and time-management abilities
• Flexibility to work out of hours and on weekends when required

Benefits

• Rewarding base salary + 10% bonus package
• Hybrid working model (4 days per week in Manchester Office)
• 25 days holiday + bank holidays + your birthday off
• Free products plus discount for friends and family
• Enhanced pension scheme
• Career development opportunities and training
• Perkbox rewards and discounts on thousands of top brands
• Summer hours with early finishes every Friday in June, July, and August
• Wellbeing and Employee Assistance via Health Assured
• Fun, friendly team with regular socials