Develop, manage and optimise paid media campaigns across Google, Meta and Bing
Drive high-quality inbound leads across multiple franchise territories nationally
Improve conversion rates, customer acquisition costs and return on ad spend
Analyse campaign performance against commercial KPIs including booked jobs, revenue, occupancy and profitability
Build and refine audience targeting, keyword strategies, retargeting and local area campaigns
Oversee landing page optimisation, attribution and conversion tracking
Work closely with marketing, operations and franchise partners to align performance with business priorities
Continuously test campaign structures, creative, bidding strategies and funnel improvements
Produce clear reporting and actionable insights for leadership and franchise stakeholders

Proven hands-on experience managing performance marketing campaigns with strong ROI outcomes
Advanced experience across Google Ads, Meta Ads Manager and Microsoft/Bing Ads
Experience with franchise, multi-location, home services, logistics or lead generation businesses highly regarded
Strong understanding of conversion tracking, attribution, offline conversion reporting and CRM integration, (HubSpot preferred)
Ability to connect marketing performance to real business metrics and profitability
Experience scaling campaigns while maintaining lead quality and operational efficiency
Strong analytical mindset with the ability to identify growth opportunities from data
Familiarity with Google Analytics, Tag Manager, call tracking and reporting platforms

Performance Marketing Manager – Google, Meta, Bing Ads

Key skills