Social Media Executive

Role Overview

We are looking for a creative, design-led Social Media Executive to join our Group Socials team.

Reporting to the Digital Content Marketing Manager, you will help plan, design, create and publish social media content across our global group channels, with a focus on LinkedIn, Instagram and YouTube.

A core part of the role will be creating polished, social-first visual assets that are on brand, publish-ready and suitable for reuse across markets. You will bring our company story to life through strong visual storytelling across colleagues, customers, innovation, sustainability and leadership content.

Key responsibilities

Content planning, graphic design and creation

• Design high-quality, on-brand social assets, including static graphics, carousels, simple infographics, quote tiles, thumbnails and short-form video assets.
• Use Canva, Adobe Creative Cloud or similar tools to create polished, publish-ready content that follows brand templates and design guidelines.
• Turn corporate stories, ESG updates, innovation content, employer brand activity and leadership messages into clear, engaging social-first visuals.
• Develop reusable templates and content series that markets can adapt while staying on brand.
• Draft clear social copy that supports the visual asset and reflects the group tone of voice.
• Repurpose press releases, case studies, blogs and internal stories into design-led social formats.
• Success will be measured by stronger design quality, fewer reworks, greater consistency, stronger engagement with visual formats and increased reuse of Group templates and assets.****

Channel management and community

• Schedule, publish and quality-check posts across LinkedIn, Instagram, YouTube and other agreed platforms.
• Check image crops, thumbnails, captions, links and platform-specific formatting before posts go live.
• Monitor comments, messages and mentions, flagging issues and responding where appropriate.
• Maintain content calendars and ensure posts are delivered on time.
• Review competitor and social trends, bringing forward ideas for visual formats, design treatments and content series to test.

Collaboration and campaigns

• Work with the Digital Team, Corporate Communications, HR, Sustainability and regional marketing teams to source stories, imagery, footage and creative inputs.
• Support paid and organic campaigns by designing, resizing and adapting social assets so they are on-brief and ready for activation.
• Help maintain and improve social media guidelines, design templates and best-practice playbooks.
• Manage drafts, feedback and version control through the approvals process.

Performance and reporting

• Track performance metrics including reach, impressions, engagement, clicks, followers and video views.
• Identify which creative formats, thumbnails, layouts and content series perform best.
• Run simple A/B-style tests where possible, such as different thumbnails, hooks, layouts, copy or formats.
• Share clear learnings with the team and wider markets to improve future content and design decisions.****

Governance and brand consistency

• Ensure all posts and assets follow Rentokil Initial and local brand guidelines, including tone of voice, layout, typography, image treatment, accessibility and legal/compliance requirements.
• Maintain clear asset libraries, templates, naming conventions and design guidance so content is easy for markets to find, reuse and adapt.****

Requirements

Essential

• 2+ years’ experience in social media, content, digital marketing or a similar role with a strong visual content creation focus.
• A portfolio or examples of social-first design work, such as graphics, carousels, thumbnails, simple infographics or short-form video assets.
• Confident using Canva, Adobe Creative Cloud or similar tools to create polished, on-brand assets for LinkedIn, Instagram and/or YouTube.
• Good understanding of design principles, including layout, typography, colour, visual hierarchy, image selection, accessibility and adapting assets for different social formats.
• Ability to take a brief and turn it into a clear, engaging visual concept with minimal rework.
• Strong writing skills and the ability to make complex topics clear and engaging.
• Comfortable using basic social analytics to understand which content and creative formats perform best.
• Strong attention to detail, organisation and ability to manage multiple creative tasks and deadlines.

Desirable

• Experience creating design-led content for B2B, corporate communications, employer branding, sustainability or thought leadership.
• Basic video editing, motion graphics, animation, image retouching, captioning or thumbnail design experience.
• Experience creating or improving social media templates, content series, playbooks or visual guidelines.
• Familiarity with Sprinklr, HubSpot or similar social platforms.
• Interest in testing and improving visual formats, hooks, thumbnails, layouts and creative approaches.

Tech Stack

• Cloud

Benefits

• Competitive salary
• Hybrid working
• Rentokil Initial Reward Scheme
• 23 days holiday, plus 8 bank holidays
• Employee Assistance Programme
• Death in service benefit
• Healthcare
• Free parking