Own the strategy, positioning, and lifecycle for Cadwell’s flagship product line
Conduct ongoing global market research, key opinion leader engagement, clinical site visits, win/loss analysis, and competitive assessments
Build and maintain business cases for major product investments
Develop and execute go-to-market strategies for new product releases
Manage the full product lifecycle for the IONM product line
Requirements
Bachelor’s degree (BS) in Biomedical Engineering, Electrical Engineering, Computer Science, Life Sciences, or a related technical or clinical field is strongly preferred
5+ years of experience in product management, product marketing, or a related strategic role within a medical device, healthcare technology, or similarly regulated industry
Proficiency in building business cases including market sizing, financial modeling, pricing strategy, and ROI analysis
Ability to synthesize market data, clinical needs, competitive intelligence, and business objectives into a clear product strategy and roadmap
Working knowledge of medical device regulatory frameworks (FDA 510(k)/PMA, CE marking, ISO 13485, IEC 62304)