Assist the Paid Media Specialist in the planning, execution and optimization of paid media campaigns
Work closely with the media agencies to support with the coordination and implementation of paid media plans
Assist in maintaining a content calendar for paid media campaigns, ensuring timely execution and alignment with overall marketing initiatives
Reviewing and testing of ads to ensure they align with the brand’s messaging, visual standards and campaign objective
Monitor and analyze campaign performance through internal dashboards and Google Analytics, providing insights to enhance the paid media strategy
Support in trade reporting and prepare weekly presentations
Collaborate with internal teams such as merchandising, buying, social media and retail marketing to ensure close alignment
Collaborate with external partners such as Google, TikTok and Snapchat to stay up to date on platform updates and new features.
Work closely with the creative team and support in briefing, and reviewing creative content and copy
Coordinate and save all paid media content in online folders
Assist in liaising with the translation agency to ensure advertising materials are accurately translated and relevant for international markets
Support in monitoring spend against budget and provide administrative support
Support with monthly validations of sales
Create benchmarks and perform competitor analysis

Need to be enrolled in an accredited Bachelor/Master program during the entire internship period
Keen knowledge and interest in digital marketing and data analyzation
Experience with premium brands or the luxury sector is preferable but not a must
Previous marketing or e-com internship preferred
Experience and proficiency in MS Office software suites and preferably also in Google Analytics
Language: fluent in English, both verbal and written. Knowledge of an additional language (one that is served on KARL.com) is a nice advantage.

Paid Media Intern

Key skills